March 1, 2016
The Shocking Truth About Marketing
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In this episode, we’re discussing what could be the big bad wolf of cycling – marketing. Sexism, overconsumption and monopolies continue to dominate the industry, and it makes us wonder, are current advertisers doing more harm than good? Today Pete uncovers the most shocking advertising strategies from the industry’s biggest players, and what marketers should really do to turn cycling on its ear.
Pete touches on…
- Cycling’s seedy origins and how it transcended them
- How cycling lost its humanity (and how to get it back)
- The future of competitive cycling (it’s not what you think)
- Why pro women cyclists should abandon the quest for stardom
