February 23, 2016
Money, Ego and Scandal
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In last week’s episode, host Pete Easton examined cycling’s provocative history, followed by the rise of women in the sport. Today he shifts gears to tackle some of the modern sport’s most controversial issues, namely the problems cause by big money, drugs, and supersized egos into the cycling world.
In this episode, we’ll cover:
- The outsized role of advertising, sales and sponsorship in cycling
- The plague of cyclist snobbery
- Keeping women’s cycling authentic
